The most popular social networking sites reach millions of users who are connected in virtual communities by shared interests and friends. How can you use these connections to expand your customer base? Wired Magazine Senior Editor, Nick Thompson, explains.
It doesn't have to be a scary thought to "put everything out there" when it comes to your business -- especially if you're proud of what you have to offer. Nicholas Thompson, Senior Editor of Wired Magazine, talks about how restaurants can use online ratings to their benefit.
