Watching: Introducing digital issues

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Brad Pianta-McGill, 3M Digital Signage
Where will we be in 5 years time? Future trends, theories and ideas from around the world
(Digital Signage: dove saremo tra 5 anni? Trend, teorie e idee dal resto del mondo)

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	Introducing Digital Issues Posted by: POPAIdigital Video duration: 537 seconds Introduzione alla comunicazione multimediale, e all'utilizzo del Digital Signage da parte del Direttore di POPAIdigital Massimo Giordani durante il Convegno Internazionale Popai "Who's afraid of Digital Signage?" del 28 Maggio 2008 Related: advertising, digital, in-store, marketing, mobile, popai, screen, signage

$\"Who\$	"Who's afraid of digital signage?" - POPAIdigital Posted by: POPAIdigital Video duration: 168 seconds Pietro Varvello, AGR Agency (RCS MediaGroup) Content is King (Il valore del contenuto generalista nel Digital Signage) Related: advertising, comunicazione, digital, in-store, marketing, out-of-home, pdv, popai, popaidigital, retail, schermi, screen, signage, tech

$\"Who\$	"Who's afraid of digital signage?" - POPAIdigital Posted by: POPAIdigital Video duration: 139 seconds Pietro Varvello, AGR Agency (RCS MediaGroup) Content is King (Il valore del contenuto generalista nel Digital Signage) Related: advertising, comunicazione, digital, in-store, marketing, out-of-home, pdv, popai, popaidigital, retail, schermi, screen, signage, tech

$\"Who\$	"Who's afraid of digital signage?" - POPAIdigital Posted by: POPAIdigital Video duration: 95 seconds Daniele Tirelli, POPAI ITALIA Welcome (Benvenuto) Related: advertising, comunicazione, digital, in-store, marketing, out-of-home, pdv, popai, popaidigital, retail, schermi, screen, signage, tech

$\"Who\$	"Who's afraid of digital signage?" - POPAIdigital Posted by: POPAIdigital Video duration: 38 seconds James Davies, POSTERSCOPE Digital signage: the implications for brands and consumers (Digital signage: il coinvolgimento dei brand e dei consumatori) Related: advertising, comunicazione, digital, in-store, marketing, out-of-home, pdv, popai, popaidigital, retail, schermi, screen, signage, tech

$\"Who\$	"Who's afraid of digital signage?" - POPAIdigital Posted by: POPAIdigital Video duration: 26 seconds Joel Hopwood, DUNNHUMBY Effective advertising of Tesco screen network (L'efficacia dell'advertising digitale di Tesco) Related: advertising, comunicazione, digital, in-store, marketing, out-of-home, pdv, popai, popaidigital, retail, schermi, screen, signage, tech

$\"Who\$	"Who's afraid of digital signage?" - POPAIdigital Posted by: POPAIdigital Video duration: 27 seconds Angelo Suardi, BANCA MEDIOLANUM Why digital signage increase marketing mix? (Perch� il digital signage migliora il marketing mix?) Related: advertising, comunicazione, digital, in-store, marketing, out-of-home, pdv, popai, popaidigital, retail, schermi, screen, signage, tech

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