Nicholas Carr, author of The Big Switch and the Keynote Speaker at SES London and SES New York, chats with Greg Jarboe of SEO-PR about The Big Switch, his new book on the transition of the internet from an information delivery platform to a computing platform, and the implications this centralization of electronic information and services is having on business and society at large.
ClickZ editor Kate Kaye analyzes the impact of online advertising by presidential contenders Barack Obama, John McCain, and Hilary Clinton, on BNN in May 2008. Barack Obama's and John McCain's campaigns especially, Kaye asserts based on analysis of line-item analysis into FEC filings, are both aggressively pursuing keyword advertising as a means of fundraising and contact database building.
Nicholas Carr, author of The Big Switch gives a recap on his New York keynote speech about google personal search and the centralization of information, the net neutrality act, and the implications on human thinking, with Anne Kennedy of Beyond Ink.
Mike Corso of CoolSiteoftheDay.com
Corso talks about past sites of interest on the internet, his favorite "coolest" sites, and what it takes to make a site cool (and findable) on the internet.
Jason Calacanis
http://www.search enginestrategies.com /newyork/jcalacanis. html
Jason talks about his new product My Mahalo on Mahalo.com and it's integration with other popular sites such as facebook and google. He also points out his love for the film Blade Runner.
John Lisbin discusses domain parking and domain tasting issues with Greg Jarboe of SEO-PR. Lisbin addressed the problems advertisers have with domains and domain parking in relation to toolbar searching in his panel, and recaps the session in this video.
Mitch Joel, President of Twist Image, interviews Bryan Eisenberg, co-founder of Future Now Inc., about his upcoming book "Always be Testing", and today's session, both of which focus on the necessity of testing and optimizing your traffic sources and conversion funnels.
Sally Falkow of Expansion Plus Inc. discusses her contribution to the (rather crowded) SES NY Beyond Linkbait panel on a sports bra test video series called "The Bounce Test". Falkow and Greg Jarboe of SEO-PR examine her strategy of rethinking traffic sources to a sports bra company and repositioning the page through a promotion of in-links.
Bryan Eisenberg, co-Founder of FutureNow Inc. and author of the upcoming book Always be Testing, talks about his new search engine marketing optimization guide with Mitch Joel of Twist Image and author of Six Pixels of Separation.
Sarah Holoubek of SEMPO discusses the local SEMPO communities that help to grow the organization and generate their own local content, while Dana Todd of SEMPO talks about the state of the market survey for the search industry and the new SEMPO board, with the interview run by Anne Kennedy of Beyond Ink.
Bruce Clay of Bruce Clay, Inc. http://www.searcheng inestrategies.com/ne wyork/bruceclay.html
tools around with Greg Jarboe about SEM / SEO toolkits and the changing developments in the field including the integration of Analytics as a crucial componebt
Aaron Adamson of Outrider talks about the growth of search and search marketing in Canada, and how Outrider helps its clients maximize their profits in this exciting environment. He discusses with John Mulligan of SEO-PR the importance of balancing paid and organic search marketing campaigns and optimizing both for results.
Andrew Tomkins of Yahoo!
http://searchengi nestrategies.com/new york/atomkins.html
After Tomkins' SES NY 2008 keynote, he recaps with John Mulligan of SEO-PR some of the details of the new Yahoo! Open Search Platform, designed to enrich search results and to surface within those results data much more relevant to users.
Greg Markel of Infuse Creative, industry-acclaimed video search engine optimization (VSEO) wizard, talks with Byron Gordon of SEO-PR about the VSEO panel he spoke on at SES San Jose 2008. Markel emphasizes the crucial nature of an online video (and online video optimization) strategy especially with relation to YouTube and Google's universal search.
