"Who's afraid of digital signage?" - POPAIdigital
Posted by: POPAIdigital
Video duration: 168 seconds
Pietro Varvello, AGR Agency (RCS MediaGroup)
Content is King
(Il valore del contenuto generalista nel Digital Signage)
Related: advertising , comunicazione , digital , in-store , marketing , out-of-home , pdv , popai , popaidigital , retail , schermi , screen , signage , tech
"Who's afraid of digital signage?" - POPAIdigital
Posted by: POPAIdigital
Video duration: 59 seconds
Brad Pianta-McGill, 3M Digital Signage
Where will we be in 5 years time? Future trends, theories and ideas from around the world
(Digital Signage: dove saremo tra 5 anni? Trend, teorie e idee dal resto del mondo)
Related: advertising , comunicazione , digital , in-store , marketing , out-of-home , pdv , popai , popaidigital , retail , schermi , screen , signage , tech
"Who's afraid of digital signage?" - POPAIdigital
Posted by: POPAIdigital
Video duration: 107 seconds
Massimo Giordani, POPAIDigital ITALIA
Introducing digital issues
(Introduzione)
Related: 3m , advertising , agr , banca , coin , comunicazione , digital , in-store , marketing , mediolanum , network , out-of-home , outdoor , pdv , popai , popaidigital , posterscope , retail , schermi , screen , signage , tech , tesco
"Who's afraid of digital signage?" - POPAIdigital
Posted by: POPAIdigital
Video duration: 95 seconds
Daniele Tirelli, POPAI ITALIA
Welcome
(Benvenuto)
Related: advertising , comunicazione , digital , in-store , marketing , out-of-home , pdv , popai , popaidigital , retail , schermi , screen , signage , tech
"Who's afraid of digital signage?" - POPAIdigital
Posted by: POPAIdigital
Video duration: 139 seconds
Pietro Varvello, AGR Agency (RCS MediaGroup)
Content is King
(Il valore del contenuto generalista nel Digital Signage)
Related: advertising , comunicazione , digital , in-store , marketing , out-of-home , pdv , popai , popaidigital , retail , schermi , screen , signage , tech
"Who's afraid of digital signage?" - POPAIdigital
Posted by: POPAIdigital
Video duration: 38 seconds
James Davies, POSTERSCOPE
Digital signage: the implications for brands and consumers
(Digital signage: il coinvolgimento dei brand e dei consumatori)
Related: advertising , comunicazione , digital , in-store , marketing , out-of-home , pdv , popai , popaidigital , retail , schermi , screen , signage , tech
"Who's afraid of digital signage?" - POPAIdigital
Posted by: POPAIdigital
Video duration: 27 seconds
Angelo Suardi, BANCA MEDIOLANUM
Why digital signage increase marketing mix?
(Perchè il digital signage migliora il marketing mix?)
Related: advertising , comunicazione , digital , in-store , marketing , out-of-home , pdv , popai , popaidigital , retail , schermi , screen , signage , tech
"Who's afraid of digital signage?" - POPAIdigital
Posted by: POPAIdigital
Video duration: 26 seconds
Joel Hopwood, DUNNHUMBY
Effective advertising of Tesco screen network
(L'efficacia dell'advertising digitale di Tesco)
Related: advertising , comunicazione , digital , in-store , marketing , out-of-home , pdv , popai , popaidigital , retail , schermi , screen , signage , tech
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