In this scene from I Am Legend you can see the product placement by Ford witht heir Mustang car. This one the Scene Stealer Award from brandcameo's product placement awards.
As part of their relaunch strategy, Mother, Coca-Cola's latest energy drink offering, decided to crush their remaining stock of the old formula to make way for the new stuff.
'Pictures of You was a campaign launched on the 20th February this year. The campaign forms part of a long term strategy to reduce speeding, by highlighting the direct relationship between the horrific legacy that speed-related trauma creates and the importance of speed cameras in reducing a drivers tendency to speed.
What is a web-based application, and why should marketers care?
In this short video interview, Steven Noble, a senior analyst with Forrester Research in Australia, comments on the growth of browser-based application technologies in response to the launch of Google's new Chrome browser.
Adidas work the art of the viral marketing video perfectly. The viral works as a marketing move because there is genuine value in watching the clip. It's niche information about an area of specific knowledge many in Adidas' target market will appreciate.
Roger James, chairman of the AMI, responded to Geoffrey's original Guerrilla Guide article in Markeitng magazine. Roger's response got even more debate going online, so Geoffrey decided it was high time to get back to Roger himself.
![Haagen-Dazs \](http://img.youtube.com/vi/OPpLUQEObhA/2.jpg "Haagen-Dazs \")
![So NAB thinks it\](http://img.youtube.com/vi/yWEQgeMi6aQ/2.jpg "So NAB thinks it\")
![Sales vs Marketing | Can\](http://img.youtube.com/vi/KpAgoinqm1M/2.jpg "Sales vs Marketing | Can\")
